Your e-commerce website has been going great. Sales are up on last year and your new SEO company you chose seems to be going great guns on your website after a slow start. But wait, your website is no-longer showing in the Google index. What is going on??
You probably never encounter the term de-indexing by Google until you are in real SEO trouble. It’s mayhem for normal people. But if you like to play with fire, then be my guest. Picture this; you launch a website and toil hard to get it to rank first on SERPs. It’s hard, it’s not a battle for the faint hearted. But you somehow cut corners and hire shady SEO consultants to optimize your content for indexing by the Google spider And oh, it pays to be king of the SERPs for several related keywords.
The financial incentive is filthy and you want more. Whatever they have been doing, they should keep doing it. It’s working, and they charge you the least! But you forget that like most things in life, you get what you pay for. One evening you go to bed at the top and the next morning, disaster strikes. Your traffic juice takes vertical dive and rests at zero. At first, you can’t believe your eyes. You never paid attention to Google’s best SEO practices, now one simple algorithm update later Google has finally caught up with you. Now let’s look at how you easy it was for you to get your site de-indexed by Google.
Cloaking
Who needs to write good content to go with the anchor text? I mean it’s not like the robots can judge the quality of the content, right? You can always trick the robot to believe you have the best content and get away with it even though the users won’t find much on their searches on your website. If you think that you can get away with lying to Google’s spider, think again.
Buy back links
Why stop there? If links are so important to SERPs ranking, like votes, there are always ways to bribe voters! You can always buy links from link farms and there is no need for discretion, after all its your money! Don’t mind Google’s empty threats. They cannot really get to you, or do you think that they can do a manual inspection on your site? Do they have clever enough algorithms to catch you buying backlinks? Be my guest, find out for yourself! Charles Prothero from SEO agency Prothero IM says it is no longer the number of links but the QUALITY of links that is important.
Create content farms
It’s no big deal if you purchase a domain and link it to your site, right? What if you could purchase domains that will match the keywords for all your keywords and link all of them to your money site? It is a genius idea right? Well, Google says you are not allowed but what can they really do? Don’t mind them. Go ahead and create content farms and link them to your site.
If you keep up the “good” practices above, it won’t be long until Google catches up with you. And when they do; mission accomplished. While these are the fastest ways, they are not the only ways to get your site de-indexed by Google your site. Generally, read the best SEO practice by Google and do the exact opposite!
Contact Prothero IM here:
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